How to become a digital marketer

The world is getting increasingly digitized. Digital media is creating a significant impact in our everyday lives with more than 1 billion global users. It is found that more than two-thirds of the world’s population is online. Digital marketing is necessary in fulfiling various business objectives in Sales, Marketing, CRM, Product Development and Research.

How do you build a career in Digital Marketing?

It is important that every Digital marketer should familiarize himself with some or all of the fundamentals given below before they take the plunge into this ever growing field to kick-start a career.It is important to:

• Have a knowledge of marketing concepts
• Know some basic digital marketing terminology
• Understand web analytics
• Have an overall understanding about the major domains of Digital marketing

The Digital Marketing Certified Associate course can help you get a grasp of this.

Components of Digital Marketing

•  Content marketing
•  Search Engine Optimization (SEO)
•  Paid Search (PPC)
•  Email marketing
•  Social Media Marketing
•  Digital Display Marketing (Ad Ops)
•  Web Analytics and Reporting
•  Mobile Marketing

Once you decide whether you want to take up the course in digital marketing then you can join a institute. They will guide and teach you.

Below are some of the top institute for Digital Marketing in India :

1. Digital Vidya

Digital Vidya was founded in 2009 by Pradeep Chopra and Kapil Nakra. It is a company built only for digital marketing training.

2. Digital Academy India

After the above mentioned institute, there is Digital Academy which is one of the leading Digital Marketing training companies in India. More than 5,000 people has been trained by them so far in this field.

3. NIIT Digital Marketing

NIIT was one of the first institutes to launch a comprehensive digital marketing training program in India in 2012.NIIT is a very well known training institute in India.

4. Manipal Global Education Services

We all must have heard of Manipal as it is a well known brand in India and Manipal Global education services they offer digital marketing training.

5. SimpliLearn.com

Based in Bangalore, India SimpliLearn.com is another education and training company .

If you don’t want to join any institute you can learn digital marketing by your own self. Internet has many courses online and it is easy if you are determined.

It is a fact that to grow a business you require particular avenues like inbound  marketing, social selling, marketing automation, online advertising and  mobile development. When people dream of becoming a digital marketer they have to remember that the key to becoming an expert in digital marketing is to cash in on your opportunities through practice and persistence. Digital Marketing is a results-driven industry. Therefore,companies won’t care if you didn’t go to college as long as you give them what they want.

To sum it up, There are many ways to become digital marketing expert:

1. Self learning
2. Join as a fresher in any digital marketing agency
3. Join digital marketing training institutes.

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7 Reasons to join a digital marketing institute

#1. Digital Marketing is the Future of the Marketing

 Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’.

What was a luxury decade ago, now has become a necessity. Can one do without a phone, laptop or a tablet?  It is a time where the concept of digital marketing is growing by leaps and bounds. We can see how the internet is everywhere and we are always surrounded by it. Internet has become the blood of any business especially when it comes to marketing.

#2. Industry Demands for Digital Marketing Skills

Digital Marketing profession is listed in the top 5 profession to look out in the next few years. Lets consider Indian scenario we have Real Estate, B2C businesses, Retail, Consultancy, Manufacturing, Export-Import and many other industries. These people are eagerly looking for professional Digital Marketers to hire.

But there is a problem of talent crunch, as there is more demand than supply. You can check this out by visiting Naukri.com, Monster.com, timesjob.com etc. and search for ‘Digital Marketing Job’, and you will be surprised by the demand.

#3. Digital Marketing Gets You Better Pay and Position

Its widely known, Digital Marketing helps you directly connect with customer/client, liaison, communicate and interact, and generate leads and sales in real time and therefore in Digital Marketing you are better placed for higher packages and position.

#4. Marketing Strategy Incomplete without Digital Strategy

 Any marketing strategy is incomplete without this. Companies are directing all their focus on

• building websites

• advertising on social media

• sending personalized email offers as well as producing and promoting a lot of content.

Now, this is why it is a big deal. A great career in digital marketing is waiting for you.

#5. Digital Marketing Opens Up Wide Variety of Job Prospects

 If you think Digital Marketing is just Digital Marketing, let me tell you it is not, there is more to it. There are many areas in it such as Social Media Marketing, Content Writing, Search Engine Optimization,Copy Writing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc.

#6. Learning Digital Marketing is Affordable and High Returning

Learning and pursuing course in Digital Marketing is immensely affordable if we compare it to a regular two year MBA course or any marketing course. Also, the return is high again as you have more job prospects and better pay packages.

#7. You Can Start Your Own Business or Earn Independently  

One of the important benefits of career in Digital Marketing is that you can start your own business and this is what makes you more independent .

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